Revlogs Appointment Setting
Revlogs provide a niche service in the logistics industry where they take care of the servicing, maintenance and guarantee of consumer goods.
Background
Their prospective customers are niche and so the company followed a founder-led sales approach. However, due to the complexity of their niche, theywere struggling to find the right prospects.
Solution
We worked with the business owners to clearly define their target market. We also worked hard to distill their value proposition so that it was relevant to their niche market. We then used a combination of deliverability and highly personalized emails to start conversations with prospects.
Impact
Within three months, we had arranged meetings with all of South Africa’s leading retailers that fitted their niche reverse logistics model.
