Tailor-made AI-Driven sales coaching

10% of what we learn in the workplace comes from training. 20% comes from learning from our peers in the workplace. The remaining 70% comes from on-the-job learning. This 70% is the most neglected area of sales performance and where we specialise – coaching.

Skills Training

Before effective coaching strategies can be put in place, we need to ensure that the salespeople and leaders have the right training in place to achieve their objectives. We will evaluate current training setup and fill in any gaps. If there is no training in place, we will develop the training plan and help you to implement it

Prospecting: cold calling and cold emails
Effective discovery and demo calls
Keeping prospects engaged through the sales cycle
Effective trading (negotiation)

Skills Coaching

In the business-to-business realm of sales, for the most part, processes are complex. Different skills are required for different parts of the process. We design coaching objectives for all areas of the sales process and work with you to ensure the goals for each stage of the process are fulfilled through on-the-job coaching

Define goals
Design coaching plans
Set scorecards per sales skill
Record salescalls
Evaluate sales calls
Provide on the job coaching

Team and Resource Structure

Whether you are just starting out, or you have an established sales team, you have a limited amount of resources to ensure your success. How you use your resources has a significant impact on your sales performance. We’ll evaluate your existing resources and work with you to ensure they are being put to their best use

Resource gap assessment
Team structuring in line with your business goals
Incentives
SDR/AE/KAM mix

Strategy and Process Design

Your sales strategy is the roadmap to achieving your business goals. The processes are the rules of the road, to ensure you get there safely. Yet most businesses do not have a solid sales strategy and their processes are designed to govern internal shortcomings. We design and refine sales strategies in line with your business goals and ensure the processes support the strategy

Strategy review or design
Sales process design
Customer journey mapping
Adapting your sales proces to your buyers’ process

Automation

Part of your resource makeup is the technology you can use to automate repetitive tasks and keep track of your sales activities. There are new platforms being launched daily that help to automate and improve sales performance, but not all systems are a fit for all businesses. With a passion for technology in sales, we’ll help you to find and use the right technology

Call recording and AI-driven coaching
CRM
Integrations
General sales enablement technology

SaaS Implementations

Developed by the multiple-award winning Winning By Design, we are adept in the Sales As A Science methodology, which is a framework to measure and improve sales efficiency across the entire customer lifecycle. We can help you to implement the SaaS method for your business, so that you can track performance and identify areas in need of improvement

Determine data sources and conversion rate measurements
Define data model
Set datapoints in your CRM
Design measurement matrix
Identify areas of improvement

Telling Your Story

Sales is about story telling. Your business should be taking your prospects and clients on a journey that tells a compelling story about your business. From the first engagement, they should know what value you offer. Yet most businesses still get this wrong. We help develop your sales collateral in such a way that it tells a story your clients will want to hear