Graffiti Consulting
Graffiti is one of South Africa’s leading vehicle branding companies, providing branding solutions for a wide variety of clientele
Background
Over the years, the competition increased, with more affordable variants available from all sorts of suppliers and they were losing market share.
Solution
Working with their leadership team and salespeople, we developed a sales strategy for them, helping them to identify their key growth areas and how to penetrate them. This included channels for engagement, value proposition and pricing strategies.
Impact
Graffiti knew where to focus their sales efforts and how to coordinate their efforts with their available resources. They were able to grow in key markets and maximize their outputs as well as retain their existing customers.
