The right way to sell.
We believe sales should build trust, not pressure.
After years of helping businesses and sales teams improve, one truth has stayed the same: every company is different, but their challenges are often strikingly similar.
We started Level180 to bring clarity, structure, and integrity back into B2B sales.
From small teams to established enterprises, we’ve helped hundreds of salespeople and dozens of organisations build predictable systems that actually work, rooted in genuine connection, not gimmicks.
Our Vision
To change how business owners, teams, and leaders think about sales, shifting it from a function that chases quick wins to one that builds long-term value, credibility, and confidence.
We believe sales should be one of the most respected and impactful parts of a business, where trust, curiosity, and service drive results.
Our Mission
To be the voice of reason in a noisy sales world.
We help our clients engage their ideal customers and close deals where there’s a real fit, using effective, ethical, and evidence-based tactics.
In an era of endless “experts,” we aim to be the reliable source of truth that business leaders can trust.
Our Values
Honour
Like all businesses, we face our daily challenges, opportunities and temptations. Regardless of all our experience, learning and research, we can never come up with all the answers ourselves. We seek the wisdom, discernment and guidance of our Father in Heaven in all matters relating to our business and our clients.
But seek first the kingdom of God and his righteousness, and all these things will be added to you. (Matthew 6:33)
The Second Step
We strive to do more than what was expected, no matter how hard. In Matthew 5:41 Jesus said, “If someone forces you to go with him one mile, go with him two miles.” He was teaching them to be different to the norms of their culture. Similarly, we recognise that if we want to achieve the goals we set for ourselves, we need to do things differently, we need to take the second step.
“For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.” (Mark 10:45)
Continuous Improvement
In the world of technology that we live in, everything is in a constant state of change. We read, learn and study our areas of sales and continuously implement our learnings so that we are constantly improving. Not only for our business but for our clients.
“See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the wilderness and streams in the wasteland.” (Isaiah 43:19)
Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect. (Romans 12:2)
Humility
In our victories and our losses, we strive to remain humble. Humility is elusive because if you think you’re humble, you’re not. So rather, we constantly remind ourselves that our victories are not our own and that we are not alone in our defeats. We try to think of ourselves less and others more.
For who sees anything different in you? What do you have that you did not receive? If then you received it, why do you boast as if you did not receive it? (1 Corinthians 4:7)
Impact
We are in a unique position where our clients entrust to us the health of their organisational growth. With this immense responsibility, we aim to make a positive impact on our clients, our community, society, and the world through all our business endeavours.
“In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” (Matthew 5:16)
Partnership Over Projects
We don’t believe in one-off fixes.
We believe in partnerships that grow over time, where our thinking, tools, and systems become an extension of your business.
When we work with like-minded leaders, we move fast, deploy meaningful change, and deliver results that are effective, efficient, and scalable.
Because for us, sales isn’t about transactions.
It’s about transformation